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A Good Name Is a Good Reputation
Proverbs 10:7 Updated American Standard Version (UASV)
7 The memory of the righteous is a blessing,
but the name of the wicked will rot.
The memory of the righteous is a blessing: This is not a reference to the memories of the righteous reflecting on their lives but rather the memories of others as they reflect back on the life of this righteous one after he has died.
but the name of the wicked will rot: Here we have the contrast between the wicked with the righteous of the previous line. Name is parallel to memory and wicked with the righteous. Here both name and memory stand for the beliefs or views that are generally held about someone when they are alive and after they have died, which can be good or bad.
It is for this reason a “good name is to be chosen rather than great riches.” (Prov. 22:1) The righteous one’s name or reputation is remembered favorably by others, and more importantly by God. However, this differs from the name or reputation of the wicked ones, which becomes something disgusting and rotten! Truly, the name or reputation of wicked ones is not a pleasant memory. We need to make a favorable name with God and our fellow man as well.